Visual Branding

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For this project, I acted as both the client and designer to develop two distinct stylescapes for Paris Vintage Clothing, a boutique focused on sustainability and artsy, vintage fashion. Through brand discovery and visual research, I curated colors, typography, imagery, and textures to explore two different creative directions for the brand. These stylescapes serve as a strategic foundation, helping to refine the brand’s identity and guide future design work.

For this assignment, I designed an emblem-style logo for the San Jose Farmers Market, incorporating one of my abstract vector illustrations as the central artwork. The process involved refining the illustration, integrating typography on a path, and experimenting with shapes, borders, and color variations to create a cohesive badge-style identity. Finally, I applied the logo to a real-world mockup, showcasing its versatility and professional presentation.

In this project, I created a logo and business card for a veterinary doctor who specializes in cardiology and ultrasound for small animals.
The client, also a friend of mine, asked for a design that reflected her professionalism and care. These are the steps I took to develop the final design, from initial concepts/inspiration to the finished brand materials.

A cohesive set of marketing materials was designed to support enrollment and outreach for the 2025–26 school year at Discovery Charter School’s two campuses. The project included flyers, banners, and magazine ads designed to reflect the schools’ welcoming and creative spirit while maintaining consistency with existing brand elements. I introduced updated layouts, thoughtful typography, and authentic student photography to better represent the Discovery community and values. The refreshed visual identity highlights clarity, warmth, and connection, tailored to inform and engage prospective families at every stage of their decision-making journey.

This rebranding project was developed to refresh the visual identity of Sassocartaforbiceart, an online stationery shop offering watercolor prints, cards, and paper goods. The goal was to create a more cohesive and emotionally resonant brand that better reflects the shop’s values and connects more deeply with its ideal customers.

In this project, I created a logo and business card for a veterinary doctor who specializes in cardiology and ultrasound for small animals.
The client, also a friend of mine, asked for a design that reflected her professionalism and care. These are the steps I took to develop the final design, from initial concepts/inspiration to the finished brand materials.