A Touch of Paris: Visual Identity for a Vintage Boutique
This mockup shows the final logo design applied to the boutique’s exterior signage. The elegant serif typography and hand-drawn leaf element reflect the brand’s vintage charm and sustainable values. Placing the logo in a real-world context highlights its adaptability and visual impact on storefront branding.
A black and white version of the Paris Vintage Clothing logo ensures clarity and versatility across various mediums. This simplified version maintains the brand’s elegance and recognizability without relying on color, ideal for use in stamps, packaging, and print materials.
This set of logo variations features a color palette of soft green, blush pink, and warm cream, developed through a custom stylescape created in a previous project. These hues reflect the brand’s vintage soul and eco-conscious values while evoking warmth, femininity, and timeless charm. The variations ensure adaptability while maintaining a consistent and elegant identity.
These sticker designs were developed using key objects and themes from the initial mind map and client-descriptive words. Each sticker incorporates elements from the logo and tagline, creating fun, expressive visuals that communicate the shop’s values, vintage charm, sustainability, and creativity. They add a memorable, personal touch to packaging and customer interactions, reinforcing the brand’s
This compact brand guideline presents the core visual elements for Paris Vintage Clothing, including the logo, carefully selected color palette, and the chosen typeface.
This set of logo lockups illustrates the approved variations of the Paris Vintage Clothing logo and specifies when and how each should be used. Clear instructions ensure the brand identity remains consistent and adaptable across different formats, backgrounds, and sizes, protecting the logo’s integrity and enhancing brand recognition.
This business card design features the Paris Vintage Clothing logo, color palette, and typeface, creating a cohesive and elegant touchpoint for the brand. The minimalistic layout emphasizes clarity and sophistication while reflecting the boutique’s vintage and sustainable identity.
The branded shipping bag integrates the Paris Vintage Clothing logo and color scheme, extending the brand experience beyond the store. Designed to be both stylish and eco-friendly, the bag reinforces the boutique’s commitment to sustainability while offering a memorable unboxing moment for customers.
This social media post design applies the Paris Vintage Clothing brand elements, logo, colors, and typography, to create a visually engaging and cohesive digital presence. The layout balances vintage aesthetics with modern style, helping the boutique connect authentically with its online audience.
This mockup features three reusable water bottles adorned with different Paris Vintage Clothing stickers. Displaying a variety of designs and colors, it emphasizes the brand’s playful versatility and commitment to sustainability, while offering stylish, eco-friendly merchandise options for customers.
This close-up mockup shows two Paris Vintage Clothing stickers held by hand, highlighting their size, detail, and tactile quality. Presenting the stickers this way emphasizes the brand’s approachable and personal connection with customers, encouraging engagement through thoughtful, tangible design.
For this project, I had to create two logo concepts for the Paris Vintage Clothing shop, and this was the first one. Logo Concept 01 is based on the mind map and image references from my initial stylescape. It explores a geometric direction, inspired by vintage home décor elements such as lamps and mirrors. The design uses clean, symmetrical lines to capture a sense of elegance and nostalgia, refl
Logo Concept 02 takes inspiration from nature: leaves, flowers, and organic forms, to convey a sense of softness, elegance, and timeless beauty. Rooted in the same visual research and stylescape as the first concept, this direction emphasizes flowing shapes and delicate lines, reflecting the brand’s connection to sustainability, vintage charm, and artistic expression.
Initial Stylescape and Moodboard. This visual foundation, created in a previous project, guided the entire development of the Paris Vintage Clothing brand. It captures the shop’s artistic, nostalgic, and eco-conscious identity through a curated mix of imagery, textures, and colors.
Sticker Design Research . This composition explores typeface options, color palettes, and visual inspiration to define the tone of the sticker. The goal was to strike a balance between fun and elegance, aligning with the Paris Vintage Clothing brand's artistic personality while keeping the design playful, eye-catching, and refined.