Branding and Logos

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For this project, I acted as both the client and designer to develop two distinct stylescapes for Paris Vintage Clothing, a boutique focused on sustainability and artsy, vintage fashion. Through brand discovery and visual research, I curated colors, typography, imagery, and textures to explore two different creative directions for the brand. These stylescapes serve as a strategic foundation, helping to refine the brand’s identity and guide future design work.

For this assignment, I designed an emblem-style logo for the San Jose Farmers Market, incorporating one of my abstract vector illustrations as the central artwork. The process involved refining the illustration, integrating typography on a path, and experimenting with shapes, borders, and color variations to create a cohesive badge-style identity. Finally, I applied the logo to a real-world mockup, showcasing its versatility and professional presentation.

In this project, I created a logo and business card for a veterinary doctor who specializes in cardiology and ultrasound for small animals.
The client, also a friend of mine, asked for a design that reflected her professionalism and care. These are the steps I took to develop the final design, from initial concepts/inspiration to the finished brand materials.